MASS COMMUNICATION
Harold Laswell
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Guys…
Iam
interest with this expert..
Why??
Let us read my blog until finish.. J
Harold Laswell was born
on February 13, 1902 in Donnellson, Illinois. He is from Presbyterian clergyman and school teacher
family. He was finish his studies in some university. He is known as political scientist
famous in America and he is considered as pioneering in application of Psychology principle
to Politic the construct system based on natural sciences. He got
scholarship at Sociology major in University of Chicago. He graduated from
Sociology major at 1922. When he was 24 years old, he graduated and received his
title in University of Chicago at 1926. In University of Chicago, he is became
assistant professor in 1927. Theory
of Communication is based on “Propaganda Technique in the
World War" his dissertation. He is became and work as professor in New School of Social Research in New York City and at
Yale Law School.
His
Primary Articles : Laswell, H (1948). The
structure and function of communication and society: The communication of
ideas. New York: Institute for Religious and Social Studies,
203-243.
His work :
·
Propaganda
Technique in the World War
(1927; Reprinted with a new introduction, 1971)
·
Psychopathology
and Politics,
(1930; reprinted, 1986)
·
World
Politics and Personal Insecurity (1935; Reprinted with a new introduction, 1965)
·
Politics:
Who Gets What, When, How
(1936)
·
"The Garrison State"
(1941)
·
Power
and Personality
(1948)
·
Political
Communication: Public Language of Political Elites in India and the US (1969)
That’s all about his biography. Now, I
will explain to you a little bit about his field, that is Mass Communication.
Check it out.
Mass Communication is a
media that use for giving information from society. The media are include
television, magazines, newspapers, radio, and other media. Mass communication
occurs when a small group people send message with anonymous and usually
varieties audience send it through communication media. The part of analysis for
mass communication is messages, medium and audience. According to him, the
appropriate way to describe an act of communication is :
1.
Who refers
to the communicator
2.
Says What refers to the message
3.
In which channel refers to the medium
4.
To whom refers
to the receiver
5.
The effect refers to the effect
First
component is Who. This component is studied or analyze about the control from
what the message is came. It can be from TV Channel or newspaper, etc. It’s
also called as control analysis.
Second
component is Says What. This component is analyze about the message or the
content of the message. It’s also called as content analysis.
Third
component is Channel. This component is analyze about where is the message is
came from. It’s also called media analysis. Which one of the medium between all
the possibilities, which will depend on lots of factor such as the content of
the message, the purpose, and the target public.
Fourth
component is whom. This component is analyze about whose the target of the
message or the audience. Try to analyze the target public of one messages, the
target can be include from gender, age, and social status. This component is
also called as audience analysis.
Fifth
component is effect. This component is analyze about the consequences of the
message. It analyses how certain message has affected or influenced its
receivers. It is also called effect analysis.
The
function of Mass Communication according to Laswell :
1.
Surveillance
of the environment
2.
Correlation
of components of society
3.
Cultural
transmission between generation
References :
